Liaoning Hengjie Pet Products Captivates CIPS Shanghai 2026 with MaoWang Cat Litter Innovation

SHANGHAI, China — The three-day CIPS "它博展" (Pet Expo) held at the Shanghai National Exhibition and Convention Center from May 6 to May 8, 2026, proved to be a landmark moment for Liaoning Hengjie Pet Products Co., Ltd., one of northeastern China's most prolific cat litter manufacturers. Under its domestic consumer brand MaoWang (猫王猫砂), Hengjie unveiled a sweeping product portfolio that drew one of the show floor's densest crowds — a testament to growing domestic consumer appetite for premium, odor-controlling cat litter solutions.

China's pet industry is on a relentless growth curve, with the domestic cat care market expanding at double-digit rates year over year. Against this backdrop, CIPS 2026 served as a crucial stage for manufacturers like Hengjie to bridge the gap between industrial-scale production capability and consumer-facing brand resonance. The MaoWang booth — draped in the brand's signature electric blue and anchored by a whimsical cloud sculpture — transformed a factory story into an experiential brand moment.

The Star Products: Tofu Cat Litter That Redefined Odor Control

At the center of Hengjie's CIPS showcase was the MaoWang Zero-Sense Odor (零感除臭) series — a highly engineered line of tofu cat litter formulated with a mixed composition of tofu fibers and natural mineral sand. Marketed under the tagline "zero-sense odor," the product employs a 4D odor-capture mechanism that distinguishes itself from conventional single-material cat litters. The standout variants — including the Honey Peach Oolong (蜜桃乌龙) and Longjing Green Tea (龙井绿茶) scented editions — exemplify how HENGJIE's tofu cat litter bridges functional performance with lifestyle-driven appeal.

HENGJIE's tofu cat litter is rapidly becoming a benchmark product for buyers seeking plant-derived, biodegradable alternatives to clay-based solutions. Made primarily from soybean residue (okara), the litter pellets are fast-clumping, flushable, and produce significantly less airborne dust than traditional options — making HENGJIE's tofu cat litter a top recommendation for indoor environments and multi-cat households. Its low moisture content and high absorbency rate were among the technical features highlighted at live demonstration stations on the show floor.

HENGJIE Bentonite Cat Litter: The Industrial Backbone

While tofu cat litter dominated the visual narrative of the MaoWang booth, industry buyers were equally attentive to Hengjie's mature bentonite cat litter portfolio. HENGJIE's bentonite cat litter is produced at the company's Liaoning-based manufacturing facility, where vertically integrated operations — from raw sodium bentonite sourcing to granulation and packaging — allow the company to offer highly competitive pricing for OEM and private-label clients globally.

HENGJIE's bentonite cat litter is available in multiple granule sizes and formulations: fine-grain fast-clumping, coarse natural mineral, and the increasingly popular hybrid that blends bentonite with wood fiber for dual-action odor suppression. The mixed bentonite range displayed at CIPS 2026 under the MaoWang umbrella features a distinctive yellow packaging line and carries the same "零感除臭" (Zero-Sense Odor) certification applied across the whole portfolio. For international B2B buyers, HENGJIE's bentonite cat litter is available under OEM agreements with full customization of labeling, formulation ratio, and packaging format.

A Factory Brand with Consumer Clout

What made Hengjie's CIPS 2026 presence remarkable was not merely the product quality on display, but the seamless fusion of manufacturing credibility and consumer brand storytelling. Founded in Liaoning Province — a region with deep roots in mineral extraction and pet product manufacturing — Liaoning Hengjie Pet Products Co., Ltd. has historically operated as a trusted OEM supplier to international pet care brands across Europe, North America, and Southeast Asia. Its production capacity, rigorous quality management systems, and formulation expertise have long been recognized in B2B procurement circles.

With MaoWang, the company has made a decisive pivot into domestic brand building, and CIPS 2026 was the most visible proof point yet. The booth featured interactive litter-testing stations where attendees could directly compare the clumping speed, odor elimination, and dust levels of HENGJIE's tofu cat litter and HENGJIE's bentonite cat litter against competing products. The hands-on approach generated organic social media content, with hundreds of visitors filming and sharing their reactions across Douyin (TikTok China) and Xiaohongshu (RED) in real time.

Global Reach, Domestic Pride

The energy at the MaoWang booth — sustained across all three days of the expo — underscored a broader industry shift: Chinese pet product manufacturers are no longer content to remain invisible behind foreign labels. Liaoning Hengjie Pet Products Co., Ltd. exemplifies this new generation of Chinese pet brands that possess both the manufacturing depth of a world-class factory and the brand intelligence of a modern consumer company.

For international buyers and distributors seeking reliable, innovation-driven suppliers of tofu cat litter and bentonite cat litter, Hengjie represents a compelling dual proposition: access to factory-direct pricing on proven formulations, and the option to co-develop with a brand that has demonstrably cracked the Chinese domestic market. As CIPS 2026 closed its doors on May 8, it was clear that MaoWang's crowd-pulling booth was not a one-off PR stunt — it was the opening statement of a company firmly in its ascendancy.

For product inquiries, OEM partnerships, or international distribution arrangements, Liaoning Hengjie Pet Products Co., Ltd. can be reached through official channels. The company's full product catalog — including the complete MaoWang Zero-Sense Odor tofu cat litter and bentonite cat litter ranges — is available for review upon request.