SOLUTIONS

Client Background & Pain Points An established European premium brand was facing growing customer frustration with their traditional bentonite litter. Despite fast clumping, dust levels were simply too high for today’s consumers. Complaint...

Client Background A Malaysian startup was preparing to launch its own cat litter brand. In Malaysia’s year-round hot and humid climate, consumers are extremely sensitive to dust, yet they refuse to compromise on fast and rock-hard clumping. At ...