Custom Innovation Reverses Declining Cat Litter Sales for European Premium Brand

Client Background & Pain Points

An established European premium brand was facing growing customer frustration with their traditional bentonite litter. Despite fast clumping, dust levels were simply too high for today’s consumers. Complaints kept coming in and sales had started to decline steadily. They needed a solution that kept the instant clumping their loyal customers loved, while bringing dust to virtually zero and delivering more natural, longer-lasting odor control — all while remaining competitively priced against major brands.

Hengjie Custom Formula

• 50% in-house cassava granules

• 45% in-house crushed bentonite

• 3% in-house SAP deodorizing granules

• 2% in-house zeolite granules

Every component is manufactured on our own production lines, ensuring perfect consistency and highly competitive pricing.

Lab-Verified Performance

• Completely non-stick to tray bottom

• 99.99% deodorization rate

• 99.80% dust-free

• Instant clumping

Real Market Result

"Since switching to the new Hengjie formula, the dust complaints have virtually disappeared. Customers are sending us praise instead of complaints, repeat purchases have increased noticeably, and sales are now growing steadily again. It has quickly become one of the most popular products in our range — exactly the turnaround we needed."