Hengjie Group Accelerates Global Expansion: Strong Recognition Secured in Southeast Asia

In recent years, Chinese pet supply companies have stepped up their “going global” strategy, demonstrating remarkable competitiveness in international markets. Hengjie Group, a specialist with over 30 years of dedication to the cat litter industry, has recently achieved significant breakthroughs in Southeast Asia. Its high-quality cat litter products and comprehensive one-stop OEM/ODM services have earned strong recognition from industry associations and buyers in Malaysia, Indonesia and beyond — marking a solid step forward for Chinese cat litter brands in the region.

Malaysia: Endorsed by Industry Authority, Driving Both OEM and Own-Brand Growth

During a visit to Kuala Lumpur, Hengjie Group received high praise from the Malaysia Pet & Aquarium Industry Commerce Chamber (MPAICC), the country’s leading pet trade organization. Mr. Terrence Lim, Founder and President of MPAICC, conducted an in-depth review of Hengjie’s quality standards and service system. He stated that Hengjie’s product strength and one-stop OEM model perfectly match the needs of the Malaysian pet market. The association not only looks forward to seeing Hengjie cat litter enter Malaysia rapidly, but also warmly welcomes Hengjie to establish its own branded presence in the country, leveraging local resources for deeper market penetration. This strong endorsement has built an important bridge into the Malaysian market and underscores the international competitiveness of Hengjie’s products.

Indonesia: High-Profile Events Win Industry-Wide Acclaim

Hengjie Group enjoyed equally impressive results in Indonesia. The company was invited to exhibit at Jakarta Pet Expo (JPE), one of the most influential pet trade shows in the region, and participated in a series of high-level industry events, including a closed-door matchmaking session hosted by the Indonesian Pet Shop Association (ASPIN) and the International Cat Show co-organized by the Indonesian Veterinary Medical Association (PDHI) and Indonesia Cat Association (ICA).

Throughout these activities, Hengjie showcased its 30-year expertise with live demonstrations of successful OEM projects for well-known Southeast Asian pet brands, as well as the full-category production capabilities and end-to-end OEM advantages of its dual bentonite & plant-based production lines. The comprehensive service — from R&D to manufacturing — impressed attendees and earned unanimous praise. Dr. MUN, President of PDHI, noted that Indonesia’s pet sector has extremely high recognition of premium Chinese products and that the country’s substantial demand for cat litter requires the participation of strong, capable manufacturers like Hengjie.

Three Decades of Focus — The Foundation for Successful Global Expansion

Multiple countries, unanimous recognition: Hengjie’s successful Southeast Asia campaign is no coincidence. It is the natural outcome of thirty years of relentless focus on product quality and service excellence. From building complete production lines across all cat litter categories to perfecting one-stop OEM/ODM services, Hengjie has always remained market-oriented, continuously enhancing both product competitiveness and service professionalism.

The enthusiastic response from Malaysia and Indonesia not only affirms Hengjie Group’s capabilities, but also highlights the enormous potential for Chinese pet supplies in Southeast Asia. Moving forward, Hengjie will use this momentum to deepen cooperation with regional industry associations and partners, continually optimize products and services, and bring more premium Chinese cat litter into households across Southeast Asia — writing a new chapter in the globalization of China’s pet industry.