Liaoning Hengjie Pet Products Co., Ltd. Makes a Strong Impression at the 2026 Vietnam International Pet Industry Expo

Three days. One booth. Hundreds of buyers picking up samples, asking questions, and comparing grades side by side. That was HENGJIE's experience at the 2026 Vietnam International Pet Industry Expo — and it was a useful few days.

The event ran from June 10 to 12 in Ho Chi Minh City. Liaoning Hengjie Pet Products Co., Ltd. set up at Booth P14, bringing physical samples of its full product lineup: tofu cat litter, bentonite cat litter, mineral cat litter, cassava blends, zeolite granules, and SAP deodorizing granules. For buyers, being able to touch and compare everything in one place matters. No catalog does what a handful of actual product does.

Why Vietnam, Why Now

Cat ownership in Vietnam has grown noticeably over the past few years. More urban apartments, more young professionals keeping pets, more demand for litter that actually works indoors — low dust, manageable odor, easy to dispose of. These are exactly the pain points that HENGJIE's products were built around, and the timing for a push into Southeast Asia makes sense.

It's also a market where buyers are increasingly asking harder questions. Not just "what's the price per ton" but "how does this perform in 32°C humidity?" and "can you adjust the formula for our local disposal regulations?" Those are conversations HENGJIE can actually have — and has been having with regional partners for years.

What Was on the Table

The sample display at Booth P14 covered the company's full range, split by type and grade so buyers could make direct comparisons. Here's what got the most attention.

Tofu Cat Litter

HENGJIE's tofu cat litter was the product most visitors spent time with. It's made from food-grade soybean residue — a byproduct of tofu production — which makes it genuinely plant-based rather than just marketed that way. A few things kept coming up in conversations:

• Near-zero dust — important for cats with respiratory issues, and for owners who don't want powder on every surface
• Fast, firm clumping that holds its shape without crumbling when you scoop
• Natural odor control — no synthetic fragrance masking the problem
• Flushable and compostable, which simplifies disposal in many markets
• Lightweight — noticeably lighter than clay litters of the same volume

Grade A, B, and C samples were laid out separately so buyers could match quality tier to their retail price point. HENGJIE also displayed a tofu-cassava blend that holds up particularly well in humid conditions — relevant for buyers in Vietnam and across the region.

"The tofu category isn't a trend anymore — it's where the premium cat litter market is heading. Pet owners are reading labels more carefully than they did five years ago, and plant-based options are what they're asking for."

Bentonite Cat Litter

HENGJIE's bentonite cat litter drew steady interest from buyers looking for reliable bulk supply of a proven product. The company mines its own sodium bentonite, which matters more than it might sound: it means consistent raw material quality and predictable pricing without a middleman in the chain.

The expo display included three formats — standard granule, dust-free, and the spherical bentonite variant. The spherical format uses rounded granules that track less outside the box and feel gentler underfoot for the cat. Both Grade A and Grade B were available, giving distributors room to serve different price segments.

For buyers managing import compliance in regulated markets, HENGJIE's certifications — ISO, BSCI, CE, MSDS, REACH — cover most of what's needed for EU, North American, and Asian import requirements.

Everything Else

Rounding out the display were zeolite deodorizing granules, SAP super-absorbent polymer granules, mineral cat litter and cassava cat litter. A Custom Solutions panel showed what's adjustable in an OEM order — granule size, fragrance, bag format, and print. Coffee and ocean fragrance samples were available for testing.

The Products

The Golden Ratio Formula

One thing that came up often in booth conversations was HENGJIE's 70/25/3/2 formula — a blend of tofu, bentonite, SAP, and zeolite in specific proportions. The goal is to address the three complaints that come up most consistently from end users: dust, clumping that sticks to the bottom of the box, and ammonia odor that comes back after a day or two. Getting all three right in one product at scale requires some precision — and HENGJIE has been refining this formula long enough that it's available as a standard OEM offering rather than a custom project.

For premium pet brands looking to launch or upgrade a flagship SKU, it's worth requesting a sample. Details through HENGJIE's website.

OEM/ODM: What the Program Actually Covers

Liaoning Hengjie Pet Products Co., Ltd. was founded in 1993 and has two production bases — in Liaoning and Anhui — with 20,000 m² of production space and 500,000 tons of annual output capacity. That's the kind of scale that matters when a brand partner needs to fill an urgent order or scale up volume across multiple SKUs without disrupting the supply chain.

In practice, the OEM program covers formula development, granule size adjustment, fragrance selection, packaging design, and container logistics. One partner noted getting a particle size change done in two weeks at no extra charge — that responsiveness is harder to find as supplier size increases, which is part of what makes HENGJIE's approach worth paying attention to.

"We talked about needing litter that holds up well in humid weather, and they tweaked the formula right away. Our first container shipment was fast, and the litter doesn't clump poorly in damp conditions — we've had steady repeat orders since launching it."
— HENGJIE distributor partner, Southeast Asia

What the Expo Showed About the Region

The questions buyers asked at the Vietnam expo reflect where the market is going. It's no longer just about cost per kilogram. Buyers wanted to know about performance in high humidity, disposal regulations in local markets, how quickly HENGJIE can respond to a formula request, and whether packaging can carry local-language text. These are mature-market questions — the kind you hear from buyers who've already been through one or two supplier relationships that didn't hold up.

For distributors covering multiple Southeast Asian markets, the range matters: HENGJIE can supply affordable mineral litter alongside premium tofu cat litter and high-performance bentonite cat litter from one supplier, which reduces sourcing complexity and gives more room to build a coherent product range under a private label brand.